Because it's FOW

Quality standards, award-winning service

FOW Car Supermarket

Car shopping only easier, more accessible and enjoyable - because it’s FOW.

Lifting the barriers so you can buy with confidence - because it’s FOW.

Personalising your experience at every stage - because it’s FOW.

All this with no hidden costs or fees, just great value - because it’s FOW.

The reason why we go the extra mile

Attention to detail at every stage

Simply wonderful

Simply wonderful evokes our passion to present quality vehicles at attractive prices. Carefully selected and prepared, our cars are simply wonderful and beautifully presented, proudly displaying our brand - a brand synonymous with quality and choice.

Personalised service

Because for us, it's personal. Personalisation goes beyond an email or phone call - we really care! That's why our team are equipped with the latest video software to capture our cars in stunning 4K quality. From condition and features to our virtual handover - your experience personalised.

Quality standard

For your trust and enjoyment. Every vehicle is the star of the show, each undergoing a meticulous multi-point, multi-stage inspection to the FOW Quality Standard. We'll also carefully prepare your new car and perform provenance checks so you can buy with confidence.

Personal shopper

Let our personal shopper do all the heavy lifting!

Because it's for you

Shaping memories, accelerating dreams since 1959

Reserve for free

Up to 48 hours before you visit

We want your experience to be a great one! That's why you can reserve any car online or over the phone for up to 48 hours before you visit. We'll confirm your appointment and you're all set. There's no obligation to buy and if the car has been safety checked you can test drive too.

No hidden costs

No admin fees, no hassle

That's right, it really is that easy! We don't charge admin fees, or include any hidden costs to prepare your new car. Instead, we'll include all these things as standard - from our HPI provenance and electric car battery health checks to our cleaning and workshop processes.

A personalised video

Personal to you

Expertly presented and personal to you. Our vehicle expert team curate bespoke videos on request, detailing all aspects of the vehicle from the condition and specification to the interior and boot space. If you have questions we'll answer these too - a popular option if you opt for home delivery.

Free transfers

Site to site

With hundreds of quality cars arriving every week there's no better time to start your search. Seen a car online but it's too far away? Chat to our team to request a free site to site transfer between our showrooms in Cheshire and Manchester. Experience amazing and request yours today!

Where it all began

Celebrating new car day since 1959

Our history

It all began as a dream. A dream to offer choice, value and great customer care - all values that stay true to this day.

In 1959 on a small farm in Holmes Chapel, Cheshire, founder Vernon Ford shaped the Car Supermarket experience we all love today. Accelerating popularity with a no nonsense approach, Vernon focused on trust and transparency with word spreading locally and nationally. This was car buying, only easier and more enjoyable!

And with a working farm and used car business the decision was made to relocate to the town of Winsford - the name Fords of Winsford (FOW Car Supermarket) was born.

Want to learn more? Explore our history online right now - stick the kettle on, sit back and relax, you’re in for a treat!