At Fords of Winsford (FOW), “Striving for Excellence” isn’t just a line; it’s how we show up for our customers, our people, and our community. Today, we’re proud to announce a collaboration that brings that ethos to life: FOW x All Aboard Youth Rowing.

Rowing is a sport built on resilience, teamwork, and precise execution, values we live by every day across our sites. By partnering with All Aboard Youth Rowing, we’re investing in opportunities for local young people to gain valuable life skills and unlock potential on and off the water.

Who is All Aboard Youth Rowing?

All Aboard Youth Rowing opens the door to rowing for young people who might not otherwise get the chance, providing access, coaching, and a positive pathway into sport and personal development. It’s about more than medals; it’s about mindset, belonging, and building life skills through respect, leadership, discipline and teamwork.

Why Rowing? Why FOW?

Shared values: Graft, grit, and growth. Rowing rewards hard work, dedication and unity, exactly what it takes to deliver an exceptional customer experience and a brilliant place to work.

Community impact: Giving young people the right platform helps our region thrive, now and in the future.

Excellence in action: From our award-winning team to our master technicians pushing for top-tech recognition, we know excellence is a habit. This partnership helps instil that habit early.

Excellence Starts with Opportunity

From our workshop floor to the water’s edge, we believe greatness is built stroke by stroke, day by day. We’re thrilled to back All Aboard Youth Rowing as they develop the next wave of confident, capable young people in our community.

We’ve got the key for your perfect car, and together, the key for brighter futures.