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"Such a lovely place to buy a car - trust is the word"

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About FOW Car Supermarket

Celebrating new car day for over 60 years

Did you know FOW Car Supermarket was born in 1959? We celebrate new car day in style with thousands of car buyers yearly. Our customers enjoy award-winning customer service because we share the magic of that new car feeling.

That’s why we keep things nice and easy. Reserve any car online or over the phone for free - no fees, no hidden costs for up to 48 hours before your visit. Test drives are welcome and we’ll even share a beautifully detailed video of your new car - personal to you.

For us, it’s all about the small details that make new car day special. Join the thousands who choose FOW every year and let’s celebrate that new car feeling in style.

Why FOW?

We're rated "Excellent" on Trustpilot

with over 9,000 verified reviews

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Remember, you can reserve any car free - up to 48 hours

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FOW Car Supermarket Reviews

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About FOW Car Supermarket.

FOW was born over 60 years ago in 1959 - the very same year the iconic Mini launched. Like the Mini, we share innovation through and through.

We are the UK’s original Car Supermarket placing focus on great prices and fantastic customer care. “Hassle free”, “no pressure” and “easy” are some of the phrases customers have used to describe FOW over the last 60 years.

How do we achieve this? For us it’s easy, we place our customer experience at the heart of everything we do. With great prices and award winning service, it’s easy to buy your new car online or in-store with FOW.

And it’s really easy to chat with us - WhatsApp, phone or email. Our product specialists will help you throughout every step of your car buying journey!

With locations in Winsford, Cheshire and Trafford, Manchester you’ll discover the latest makes and models right here. Don’t forget, with FOW Perks you can also reserve any model FREE for up to 48 hours or request a personalised video from the comfort of your own home.

Remember you can sell or part exchange your old car, buy online and collect in-store or even have your new car delivered to your door. So join the thousands of happy customers who got a great deal from FOW, we think you’ll love it.

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Part exchange or sell your old car today - it's easy and free!

Simply enter your reg and mileage for an instant quote.

Don’t forget to check out our latest awards!

It’s easy to get complacent - not for FOW though, that’s not our style. Because we invite every customer to share their experience with us, we can optimise our online and in-store journeys to make them more enjoyable for you, our customer.

Your input shapes FOW. That’s why we’ve carefully designed every step, every interaction and every touch point to ensure researching, buying and collecting (or home delivery) is easy and hassle free.

From EV Dealership of the Year, to award winning customer care and Car Supermarket of the Year - at FOW you’ll enjoy a personalised car shopping experience.

And our website makes this easier than ever. Request a personalised video - personal to you and get a FREE part exchange valuation. We also partnered with Go Zero to bring you the world’s smartest EV home charger and Autoglym for CeraFuse - the most advanced paint protection solution for your new car.

So, what are you waiting for? Say hello to our team in Winsford, Cheshire or Trafford, Manchester and let FOW help you get a great deal on your new car.

Let’s go

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