We are FOW

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Car Supermarket of the Year - We've got the keys to your perfect car!

Expert Advice

Reserve any car for free - up to 48 hours.

Personalised Video

A personalised video, personal to you.

Affordable Finance

Unlock your adventure with a great finance deal.

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Celebrating new car day

For over 60 years - online or in-store you'll enjoy award-winning customer care with FOW!

Let's personalise your finance

Accelerate your adventure with FOW

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Explore our stocklist and reviews

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118

Vehicles in transit

402,318

Total cars sold

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Experience our 60+ year history here

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Where to find us

Say hello to our award-winning team today!

Fords of Winsford Limited trading as FOW (VAT no 453 6101 73) and Fords Cheshire Limited is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Fords of Winsford Limited trading as FOW (FCA no 990236) and Fords Cheshire Limited to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only. We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor. Company Number 02066011.

Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. You are not obliged to accept our offer, and we do not charge a fee for our services. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee or a fixed percentage of the amount that you borrow. Different lenders pay different commissions for such introductions and any such amounts paid to us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement. All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.

© Fords of Winsford Ltd 2025